Oh, Coupland... this just wasn't my cup of tea. This book wasn't "bad" by any means but it wasn't something that spoke to ME in particular. From what I understand, this book was something extremely new for Coupland and I commend him for trying to diverge from his techy and geeky style to try something new. Some LOVED this and I can see why... he gives you so many questions to think about, like always. I didn't want to rate this book under 3 stars because to be honest, Coupland is a great writer and even though this topic doesn't speak to me... it will and should move others.